I’m a brand strategist and former designer


I draw on both strategic and creative experience to uncover insights and smart strategies that lead to effective design. Whether through category audits, consumer research, client workshops, or crafting brand narratives, naming, and messaging strategies—I help drive clarity and define what matters most for brands.

Over the past decade, I’ve collaborated with strategists, graphic designers, industrial designers, and engineers to develop strategies for both B2B and B2C brands across food and beverage, retail, pharmaceuticals, and education. My client work includes brands such as CVS, Evolution Fresh, Save-a-lot, Colgate-Palmolive, Mars, and YETI.

Services:

  • Brand positioning

    Consumer personas

    Portfolio architecture

    Naming, taglines, and messaging

  • Focus group moderation

    Digital ethnographies

    Stakeholder interviews

    Workshop facilitation

  • Design audits

    Design asset research

    Concept and usability testing

Recent clients: