I’m a brand strategist and former designer
I draw on both strategic and creative experience to uncover insights and smart strategies that lead to effective design. Whether through category audits, consumer research, client workshops, or crafting brand narratives, naming, and messaging strategies—I help drive clarity and define what matters most for brands.
Over the past decade, I’ve collaborated with strategists, graphic designers, industrial designers, and engineers to develop strategies for both B2B and B2C brands across food and beverage, retail, pharmaceuticals, and education. My client work includes brands such as CVS, Evolution Fresh, Save-a-lot, Colgate-Palmolive, Mars, and YETI.
Services:
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Brand positioning
Consumer personas
Portfolio architecture
Naming, taglines, and messaging
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Focus group moderation
Digital ethnographies
Stakeholder interviews
Workshop facilitation
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Design audits
Design asset research
Concept and usability testing